21st Service Sector Seminar – 2016 – São Paulo, Brasil

Topic: “Shaping a Welcoming World”

For the past 21 years AFESU (Associação Feminina de Estudos Sociais e Universitários) and Casa do Moinho have been promoting the “Service Sector Seminar”, which aims to promote the development of professionals in this field, to improve their work quality, in order to create a stronger impact in society.

This year about 120 people attended the seminar, from different cities: São José dos Pinhais, Londrina, Campinas, São José dos Campos, Ribeirão Preto, Río de Janeiro and São Paulo. The seminar served as the national phase for Incontro Romano.

Shaping a Welcoming World”, this year’s topic, allowed for reflection on the role of the host, through the 13 projects presented. The words of Pope Francis were the starting point for the studies conducted: “the culture of acceptance and solidarity, in which no one is seen as useless, out of place or disposable” (Message for the World Day of Migrants and Refugees, 2015).

The seminar was enriched by Valeria Recco’s presentation: “The Power of the Voice and of Speech in the Workplace and in the Family”. Valeria, who is a Senior Coach, worked for 15 years in speech therapy and in communication improvement; she, along with her husband, directs JV Business Coaching and heads executive and personal coaching programs, training programs and workshops.

After the projects were presented, two evaluations took place, one by the Examining Board and another by the public, highlighting the two best projects of the Seminar:

“More than Words: Nonverbal Communication as a Form of Acceptance” (written communication format) – from the Centro de Formação Profissional Vértice – Río de Janeiro, RJ.

“Building a Welcoming World” (video format) – from the Centro de Educação Profissional Os Pinhais – São José dos Pinhais, PR –.

This was how the 21st Service Sector Seminar contributed to the personal, cultural and professional formation of the participants who had the opportunity to reflect on acceptance, human solidarity and communication. One of the conclusions was that goodness, generosity, and “welcoming” can translate into nonverbal messages as an expression of profound respect for the other. Another topic discussed was the way in which hospitality and nursing professionals can greatly contribute to the improvement of society through their attitudes and behaviour, and, therefore, improve the dignity of the services of these professions.